Apple introduced new iPad models on Tuesday, May 7, featuring potential upgrades including a chip designed to enhance artificial intelligence (AI) capabilities. The announcement was part of Apple’s latest product launch, where it seeks to catch up with rivals like Microsoft and Google in integrating AI into its product lineup.
The new iPads, particularly the high-end iPad Pro models, may include a processor optimized for AI tasks. These models currently use chips similar to those in Apple’s MacBook laptops. Details on the specific AI features these chips will support are expected to be revealed at Apple’s upcoming software developer conference next month.
The move comes as Apple continues to target both educational institutions and professionals with its devices, adapting its strategy to position the higher-priced iPad Pros as tools for creative and business tasks.
Despite these innovations, analysts remain skeptical about the immediate impact on consumer upgrades, citing modest AI features like enhanced video call interactions. Meanwhile, Apple faces challenges such as declining iPhone demand and stiff competition in markets like China, contributing to a 6% drop in its stock price this year.