‘Lumpia Queen’ Abi Marquez wins People’s Voice at 28th Webby Awards

Abi Marquez, also known as the “Lumpia Queen” on TikTok, has clinched the People’s Voice Award in the General Social: Food & Drink Category at the 28th Webby Awards. With a staggering 3.3 million followers on TikTok, Marquez stands as one of the foremost food creators in the Philippines, captivating audiences worldwide with her innovative culinary creations.

Among her standout creations is a Jollibee-inspired peach mango pie crafted using lumpia wrappers, a testament to her ingenuity in merging traditional Filipino flavors with contemporary twists.

Expressing her delight at the nomination on TikTok, Marquez stated, “I’ve always been proud to highlight Filipino food since I started creating content two years ago.” She further shared her joy at discovering that her TikTok videos alone have amassed a remarkable one billion views globally, marking a significant milestone for both herself and her country.

Now, with the prestigious Webby Award added to her accolades, Marquez continues to soar to new heights in the realm of digital content creation, solidifying her status as a trailblazer in the culinary sphere.

The Webby Awards, established in 1996 and presented by the International Academy of Digital Arts and Sciences, celebrates excellence across a spectrum of media types, including Websites and Mobile Sites, Video, Advertising, Media & PR, Apps & Software, Social, Podcasts, Games, and AI, Metaverse & Virtual.