A three-month suspension now hangs over the advertiser permit of a female resident whose social media activity, according to the National Media Authority, crossed the line into content demeaning Emirati women.
The regulator determined that material posted from the woman’s personal account on a social media platform breached the media content standards laid out in the Media Regulation Law and its executive regulations. That framework, formally Federal Decree-Law No. 55 of 2023, governs digital and advertising content published across the country’s platforms.
Beyond freezing the permit, the authority confirmed it had referred the matter for legal action. It framed the case as part of a firmer stance toward online material that undermines the standing of Emirati women or downplays the role they hold in the nation’s development.
The authority added a broader appeal to those active on digital platforms, calling for content that stays within the bounds of the UAE’s social values and national identity. It said users carry a duty to weigh what they publish against the community’s shared standards.
Under the position the authority restated, it will not accept posts that insult Emirati women or diminish their contributions to the country.
