Emirates passengers flying into Dubai between now and the end of September have access to a season-long perks programme that turns their boarding pass into a discount card valid at hundreds of venues across the country.
The airline’s ‘My Emirates Pass’ initiative runs from April 1 to September 30, 2026, and covers a wide range of categories — from restaurants and spas to museums, sightseeing tours, cruises, theme parks, and retail shops. The full directory of participating outlets is listed on the Emirates website.
Travellers can present either a printed or mobile boarding pass alongside a valid photo ID at any participating venue. Emirates recommends that passengers take screenshots of digital boarding passes before their trip ends, since these tend to drop off e-wallets once the flight is complete.
The pass is not restricted to single use. Passengers may redeem offers at multiple outlets throughout the programme period and can return to the same venue more than once. Group discounts may also be available at select partners, with specific terms detailed per outlet on the airline’s website.
Passengers should note that any taxes, fees, or surcharges levied by a partner venue remain payable in full regardless of the discount applied. The boarding pass is non-transferable and cannot be handed or sold to another person for use under the programme.
