Heart Evangelista extends deal with Sparkle GMA Artist Center on her 28th year in entertainment

Marking nearly three decades in the entertainment industry, actress and global fashion figure Heart Evangelista has signed a fresh agreement with Sparkle GMA Artist Center, deepening her long-running ties to the network’s talent management division.

The renewal was formalized at a ceremony attended by several GMA executives. Among them were Atty. Annette Gozon-Valdes, who serves as Senior Vice President for Programming, Talent Management, Worldwide, and Support Group as well as President and CEO of GMA Pictures; Joy C. Marcelo, First Vice President for Sparkle GMA Artist Center; Gigi Santiago-Lara, Vice President for Musical, Variety, Specials, and Alternative Productions under the Entertainment Group; and Vic Del Rosario, Assistant Vice President for Talent Management. Sean Lucas, who works alongside Heart on the GMA evening game show The People Have Spoken, served as host.

Heart’s recent track record spans a wide range of commercial and editorial ventures. Her collaborations include Fornasetti Italy x LME, the ION Orchard Singapore campaign, CASETiFY x Heart Evangelista, the first and second bag collections of Vone World Indonesia, and a regional ambassadorship for Mugler Fragrances across Southeast Asia. She was also named Global Fashion Influencer of the Year at EMIGALA 2025. Her magazine work reaches across the region, with covers and features in Harper’s Bazaar Singapore 2026, Tatler Philippines 2024, L’Officiel Singapore 2024, ELLE Indonesia 2024, Grazie Malaysia 2024, the GLAM Malaysia 20th Anniversary Special 2024, and ICON Magazine Singapore 2023.

Beyond the new contract, the actress has kept busy on multiple fronts. She recently sparked speculation about a possible reunion with former screen partner John Prats. She also oversees a jewelry line called The Love Marie Edit, an outlet for her interest in merging design and personal artistry.

Now in her 28th year in show business, Heart continues to occupy a prominent place in both local and international circles, building a body of work shaped by repeated reinvention across screen and print.