Pursuing stability, purpose, and a better future is a dream many overseas Filipino workers share—but for one Filipino tech entrepreneur in New Zealand, that dream is now in full motion. At 41, Roland Jeffrey Decena, known to many as Jeff, is forging a new path not only for himself and his family but also for countless small business owners seeking affordable software solutions.
Jeff is the founder and director of Quikly Booking Platform, a tech startup designed to support small and medium-sized enterprises (SMEs) with predictable, flat-rate software costs. Having launched the business earlier this year, Jeff left his role as a full-time software engineer to dive headfirst into entrepreneurship. “This is the highlight of my career—taking on the bold challenge of launching and growing my own company,” he said.
For Jeff, the transition from employee to founder wasn’t just a career move; it was a culmination of years of growth, sacrifice, and belief in doing something bigger than himself.
Building something that matters
Jeff’s journey into tech entrepreneurship didn’t begin in a boardroom—it started with code. His career began in the Philippines, where he worked as a software engineer, gaining experience in building scalable systems. But like many Filipino professionals, he quickly realized the limitations at home.
“Back in the Philippines, as a software engineer, we are undervalued and underpaid based on the latest and previous statistics from the government—and then there are taxes for professionals,” he shared. With a growing family and long-term goals, he made the difficult decision to look for opportunities abroad.
In 2010, Jeff found his first overseas job in Singapore. He arrived alone, without knowing anyone, and braved the early challenges of culture shock and isolation. But it was in that city-state where he developed the leadership and resilience that would shape his future. He led critical projects, mentored junior developers, and even gave back by organizing tech meetups for fellow OFWs.
Fast forward to today, Jeff now calls New Zealand home. He’s spent the last five years working as a software engineer in the country, and now, with the launch of Quikly, he is stepping into a new chapter. The mission of his company is to help SMEs manage their software costs more predictably.
“Unlike many platforms in today’s market that charge on a per-user basis—making it difficult for small business owners to scale—we offer a flat-rate pricing model that supports sustainable growth,” Jeff explained.
This approach is especially timely in New Zealand, where 97% of businesses are classified as small to medium-sized, yet their contribution to economic output remains modest. By enabling these businesses to thrive, Jeff believes the entire economy can benefit.
And despite being a new player, Quikly is already making waves. “Since launching just a month ago, we have already secured over 10 recurring paying customers, and we are targeting a tenfold increase in the coming month,” he said with confidence.
Chasing opportunity, embracing growth
For Jeff, the choice to work overseas was deeply rooted in hope and pragmatism. “Like with many Filipinos, we want to have a better chance in life,” he said. “It’s exciting to find new opportunities abroad and the feeling that your skills are valued. Most of all, the work-life balance—especially in New Zealand, which topped the list in the world—is life-changing.”
In his current role as a founder, what Jeff appreciates most is the freedom to create with purpose. “I’m building something from the ground up that directly addresses a gap in the market,” he said. “Technology has always been a passion, but I’ve come to realize that building solutions that empower others is what drives me the most.”
The personal satisfaction of seeing early customers succeed—and knowing that his work contributes to their growth—has given him a deeper sense of fulfillment than any salary could offer. “The most satisfying aspect is the challenge of solving real-world problems with meaningful outcomes,” he shared.
But this journey has also been deeply personal. Jeff reflects on how working abroad has shaped his outlook. “It has broadened my perspective—both professionally and personally,” he said. “Being exposed to different cultures, business environments, and ways of thinking has helped me grow immensely.”
He also pointed out that working overseas helped him build stronger communication and leadership skills while allowing him to provide a better life for his family. The journey wasn’t without its bumps, though.
“One of the biggest challenges I faced was moving to Singapore alone,” Jeff recalled. “There were moments of homesickness and self-doubt, especially during the early months. I overcame these by staying focused on my goals, joining Filipino communities, and leaning into learning opportunities.”
Support came in many forms—from coworkers who became friends, to regular video calls with family back home. He also found strength in observing other OFWs who had successfully built lives abroad. “Seeing their resilience gave me strength,” he added.
Paying it forward for the next generation
Jeff’s goals extend far beyond personal success. He is deeply committed to giving back—not just through his company, but by fostering a vibrant community for Filipino professionals abroad. “Here in New Zealand, we have already formed an active IT community where we regularly host meetups to discuss our work, share experiences, and connect on a personal level,” he said.
These gatherings serve as more than professional networking—they’re lifelines of support, camaraderie, and mentorship. Jeff hopes to strengthen this further by creating platforms for upskilling and advocacy, especially for fellow Filipinos in tech who are aiming for global careers.
“Ultimately, I want to inspire and support more Filipinos—both at home and abroad—to thrive in global tech environments and pursue entrepreneurship with confidence,” he said.
Jeff’s message to fellow overseas Filipinos reflects the hard-earned wisdom of someone who’s been through the highs and lows of life abroad. “Stay grounded and keep your goals clear,” he advised. “It’s easy to get distracted or disheartened, especially when facing challenges in love, finances, or relationships. Choose your circle wisely—surround yourself with people who uplift and encourage growth.”
He also emphasized the importance of financial wisdom and personal development. “Don’t be afraid to ask for help, and always take time to invest in yourself, whether through learning or rest. Lastly, save and invest wisely. Think long term—your future self will thank you.”
Looking back, Jeff sees the value in every step of his journey. “My journey abroad has taught me that success is rarely linear,” he said. “There will be setbacks, but each one brings lessons that prepare you for bigger opportunities.”
Now a permanent resident of New Zealand, a startup founder, and a family man, Jeff knows that the real win isn’t just in personal achievement—but in empowering others to believe that they, too, can build something meaningful.
“Entrepreneurship, much like migration, requires courage, adaptability, and a deep belief in the value you bring to the world,” he said. “I’m grateful for the journey so far and hopeful for what’s to come—not just for me, but for every Filipino daring to dream beyond borders.”
