Dubai’s iconic Burj Al Arab Jumeirah is on the hunt for a seasoned director of marketing and communications. Prospective candidates should boast a minimum of eight years of experience in a five-star hotel setting and demonstrate expertise in both local and global public relations.
Key Responsibilities:
Strategy & Budget: The role entails working closely with the hotel’s ExCom team to devise, execute, and fine-tune comprehensive marketing and communication plans. This includes handling annual commercial presentations, budgeting, and monitoring key performance indicators.
Brand Management: As a brand custodian, the director will ensure all promotional endeavors align with the hotel’s brand strategy.
Content Development: Leading the creation of engaging content across various platforms in line with Jumeirah’s Visual Style Guidelines is also a prime duty.
PR & Communication: The candidate will manage the hotel’s PR activities, from liaising with PR agencies and media to overseeing crisis management communications.
Social Media: They will shape the hotel’s social media strategies to bolster its online footprint, elevate customer engagement, and boost direct reservations.
Collaborations: The director will forge luxury partnerships, sponsorships, and collaborations, and spearhead the ‘Outside Burj Al Arab’ sail projection initiative.
Direct to Consumer Marketing: Ensuring digital campaigns and the hotel’s online pages are in sync with the Jumeirah brand standards is pivotal.
Trade Marketing: Working alongside the Director of Sales, the role involves creating a trade marketing strategy in alignment with brand standards and commercial KPIs.
Loyalty & CRM: The director will exploit the Group’s CRM system and loyalty program to bolster hotel patron acquisition and retention strategies.
Talent: Nurturing and steering a robust marketing and communications team towards excellence will be key.
Agency Management: This involves reviewing third-party contracts and ensuring the hotel adheres to proper agency protocols.
With such a vast array of responsibilities, the new director will play an instrumental role in shaping the future of the globally-renowned Burj Al Arab Jumeirah. Interested candidates with the requisite experience and skills are encouraged to apply.
Apply using this link.
