Filipinos are putting in more work time than viewers in most countries to keep watching Netflix, according to a global affordability analysis comparing salaries and subscription prices.
The Philippines ranked 75th worldwide, placing it in the lower end of the affordability list. On average, a Filipino worker needs to dedicate 5 hours and 16 minutes of labor to pay for a monthly Standard Netflix subscription, based on median income estimates.
For other tiers, the gap remains notable. A Basic plan requires 3 hours and 17 minutes of work, while the Premium tier costs the equivalent of 7 hours and 16 minutes of labor.
By comparison, the world’s most affordable Netflix experience is found in Norway, where residents need just 24 minutes of work to afford the Standard plan. At the opposite end of the spectrum is Rwanda, where viewers must work 35 hours and 12 minutes—or roughly four full workdays and three extra hours—to pay for the same subscription. Other African nations, including Ethiopia, Zimbabwe, and Niger, also ranked among the most expensive places to stream relative to income.
The report notes that affordability differences stem from factors such as median wages, local content licensing fees, and competitive market dynamics. Netflix subscription costs vary widely around the globe, with the Standard plan priced as low as $2.82 in Pakistan and as high as $25.73 in Switzerland. Content libraries also differ across markets, affecting available titles and catalog size.
