Global beauty ambassador Pia Wurtzbach-Jauncey made a striking appearance at Paris Fashion Week, captivating the crowd with a modern and powerful runway look in partnership with L’Oréal Paris. The former Miss Universe lit up the Le Défilé catwalk wearing the brand’s newest highlight product—Laque Resistance lipstick in Shade 601 Worth It—which became the centerpiece of her ensemble.
The bold, high-shine lipstick, paired with Pia’s signature elegance, drew praise for perfectly capturing her confidence and timeless beauty.
To mark the occasion, L’Oréal Paris announced exclusive promotions for fans eager to recreate Pia’s Paris look. From October 1 to 15, beauty lovers can visit the brand’s counter at SM Makati for a complimentary makeover and try the same products she wore during the show. Online shoppers can also take advantage of limited-time discounts through TikTok Shop (@lorealparisph).
The brand further rolled out storewide sales tied to Paris Fashion Week, with discounts running from September 28 to 30, including 15% off Laque Resistance, 35% off Tinted Serum and Infallible Setting Spray, 30% off Panorama Mascara, and Buy 1 Take 1 offers on Matte Resistance lipsticks. Select foundations, brow products, and skincare essentials under the Glycolic Franchise are also part of the promotions.
