Pia Wurtzbach-Jauncey is once again stepping onto one of the world’s most iconic fashion stages. After making history in 2024 as the first Filipina to walk the Le Défilé runway, the Miss Universe 2015 titleholder and L’Oréal Paris Philippines endorser is set to return for Paris Fashion Week 2025.
The annual showcase by L’Oréal Paris, now on its eighth year, is more than just a fashion presentation—it is a statement of empowerment. This year, the brand continues to highlight inclusivity and strength with its feminist interpretation of France’s national motto: Liberty, Equality, Sisterhood, You’re Worth It.
Wurtzbach will share the runway with a global lineup of L’Oréal Paris ambassadors and icons including Kendall Jenner, Simone Ashley, Eva Longoria, Luma Grothe, Andie MacDowell, and Viola Davis. Together, they will embody the brand’s mission to make beauty accessible and inspiring for all.
The show will unfold on September 29, 2025, at 9:15 PM (Paris time) against the historic backdrop of the Hôtel de Ville de Paris—a site deeply tied to revolutionary movements and women’s rights protests in France’s past. The event will be open to the public and livestreamed worldwide on the brand’s official Facebook and TikTok platforms.
