Dubai’s well-known Nakheel Mall has officially been rebranded as Palm Jumeirah Mall, marking a new chapter for one of the city’s most prominent retail destinations.
The name change was confirmed by Dubai Holding Asset Management (DHAM), which oversees several of the city’s retail and leisure properties. The rebranding comes alongside the launch of a redeveloped section of the mall, now home to a curated mix of high-end fashion brands, lifestyle stores, and food outlets.
According to Gulf News, the revamped area introduces global and regional names such as Paul Smith, Boss, Lacoste, Polo Ralph Lauren, Lululemon, Furla, and Swarovski, among others. Newcomers to the mall also include Luisa Spagnoli, Sandro, Maje, 12 Storeez, Patrizia Pepe, and The Giving Movement—adding a dynamic mix of established luxury and emerging labels.
First opened in 2019, the mall has consistently drawn in millions of visitors, cementing its place as one of Dubai’s go-to lifestyle and shopping venues.
