Cairo, Egypt will host one of the continent’s biggest business gatherings as the Africa Franchise Expo 2025 (AFEX) unfolds on September 22–23. Now on its fifth year, the event promises a powerful showcase of over 100 international brands from more than 20 countries, aiming to connect thousands of investors, entrepreneurs, and franchisors.
The highly anticipated two-day expo is organized and hosted by UAE-based F&B Pillars Franchise Consultant Firm, with operations in the USA, Saudi Arabia, Kuwait, and Egypt. With a track record of driving franchise growth globally, the firm now takes center stage in bringing together top players from various sectors to explore new opportunities across Africa.
“Hosting AFEX 2025 is a full-circle moment for me,” said F&B Pillars CEO Ahmed Elsaadany. “I used to be a participant myself. Over the past five years, I’ve closed multiple franchise deals and received recognitions through this very platform. It’s an honor to now bring this opportunity to even more people across Africa and beyond.”
After the successful events of the Arab Franchise Expo and Gulf Franchise Expo held in Malaysia, London, Iraq, and the UAE, the Africa Franchise Expo is set to reach a whole new level in 2025 — with even greater reach and impact. The organizing team includes Mohammad Allhyan (President), Bea Bagac (Project Head), Nedal Hafez (CEO, F&B Pillars USA), and Diaaldin Yassin (CEO, F&B Pillars Kuwait), with support from the Egypt-based team led by Mohab Osama, Abanoub Maher, Hania Ahmed, and Ziead Osama.
Participants can expect masterclasses from global experts, brand showcases, business matching, and networking with industry leaders. The expo is open to exhibitors aiming to grow their footprint, investors seeking promising ventures, and sponsors ready for high-visibility branding in a thriving market.
More details and registration are available at www.fnbpillars.com or via email at ceo.uae@fnbpillars.com.
