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Choose to see the better side of every situation: PR and marketing expert conquers UAE

Talking, showing creativity, and entertaining people are Shayne Marie Monasterio’s forte. A graduate of Organizational Communication and Advertising from De La Salle University-Manila, Shayne is described as a charismatic individual, intelligent, creative with grit, and holds a whole lot of confidence.

She had on-the-job training at one of the top PR agencies in the Philippines. After graduating, she was offered a job as a PR consultant that would handle accounts in the FMCG, airline, and pharmaceutical industries. From then on, she left the client servicing career and chose to be the client. She moved to retail and had an opportunity to work for Ayala and SM Corporation.

In the midst of working at SM Corporation, Shayne received a call from a headhunter in Doha, Qatar, offering her a job in the hospitality industry as a PR and marketing assistant manager. At that time, she had no idea where Qatar was. She was also curious about what it feels like to work in the Middle East. She took the offer, and that was her first overseas work experience.

While she was on her annual vacation in 2019, Shayne was offered to work for Crown Plaza and Staybridge Suites-Abu Dhabi in one of their iconic tourist destinations, Yas Island. 

Now, she is happy to be part of the pre-opening team of Wyndham Dubai Deira, Days Hotel by Wyndham, and Super 8 by Wyndham, which are part of the Deira Enrichment Project. 

“PR & Marketing is not for the faint-hearted extremely shy pushover. It requires maximum charisma, intelligence, creativity, grit, and a whole lot of confidence. And I strongly believe I possess those traits. What I love about my work is that people recognize that fact,” she said. 

Shayne added that she enjoys the idea of meeting people from different cultures and them letting her experience their traditions.

“Working overseas gave me the opportunity to broaden my mind in understanding people and becoming a better person because of the realization that what I have grown to believe is right, is not right all the time to other people,” she added. 

When asked about her struggles abroad, she cited the time when she was away from her daughter. Now, her daughter is already living with her in Dubai. The other battle was being lost in translation. Working in a diverse society where most people are not native English speakers, she experienced a bit of difficulty in communications. Nevertheless, just like any challenges she faces, a quick adjustment must be done to overcome them.