Heart Evangelista has emerged as the top celebrity at the recent Paris Fashion Week, according to Women’s Wear Daily (WWD). Citing data from Launchmetrics, a media analytics platform, WWD reported that Heart generated a staggering $10.6 million in media impact value (MIV) during the nine-day fashion event. This impressive figure came from her attendance at prominent shows such as Louis Vuitton, Dior, Balmain, Elie Saab, and Schiaparelli.
MIV measures the effect of media exposure across various platforms, including online, social, and print media, covering both paid and organic placements.
The report highlighted two significant trends at this year’s Paris Fashion Week: the growing presence of Asian celebrities and a shift towards celebrities overtaking influencers, with a 3% increase compared to last year. Thailand ranked third globally in terms of celebrity MIV, behind France and the US, with Thai stars Nattawin Wattanagitiphat and Sarocha Chankimha contributing over 30% of the global celebrity MIV. Despite this, Heart Evangelista claimed the top spot, surpassing Wattanagitiphat’s $10.2 million MIV.
Other notable Filipino celebrities at the event included Pia Wurtzbach, who ranked third with $7 million in MIV, and Michelle Dee, who made her debut walking for designer Michael Cinco. Anne Curtis also attended, joining Heart at the Louis Vuitton Spring/Summer 2025 presentation.
Heart’s presence at global fashion events is well-established, and she had previously made waves at the Milan Fashion Week for Fall/Winter 2024, where she garnered $3.6 million in MIV. In March, she was also named among the Top 10 influencers at Paris Fashion Week by marketing platform Lefty.
Heart is set to return to television this month with her show, “Heart World.”
