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Pia Wurtzbach generates $61.8M or around P381.2M in media value at NYFW Spring/Summer 2025

Pia Wurtzbach continues to shine in the global fashion world, earning prestigious recognition throughout the year. The former Miss Universe recently added another milestone to her fashion career after being named the top performer in Media Impact Value (MIV) at New York Fashion Week Spring/Summer 2025, according to a report by Launchmetrics.

The 35-year-old model-actress generated a remarkable $61.8 million (around P381.2 million) in MIV during the event, which ran from September 6 to 11, 2024. Pia’s presence helped boost the online visibility of major brands, including Carolina Herrera, COS, and Tommy Hilfiger, with individual contributions amounting to millions.

This achievement follows her previous success at Milan Fashion Week earlier this year, where she garnered $5.4 million in MIV. Pia continues to dominate the fashion scene, surpassing international figures like rapper NLE Choppa and Stray Kids’ Lee Know.