Balikbayan Store, a leading online retail platform dedicated to the Global Filipino community, made its presence felt on the first day of the Seamless Middle East 2024 conference, held at the Dubai World Trade Centre from May 14 to 16.
The conference, a vital hub for the digital commerce ecosystem, attracts innovators in payment gateways, marketplaces, fulfillment services, and digital marketing. This year’s event is expected to draw over 500 speakers who will discuss emerging trends and technologies such as blockchain, artificial intelligence, and the Internet of Things (IoT), which are set to transform the digital commerce landscape.
Founded by Filipino entrepreneur Michelle Guinto, the Dubai-based Balikbayan Store caters to Filipinos across the Middle East and beyond, offering a variety of products from home appliances to personal gadgets on an installment basis. This innovative approach helps ease the financial burden on its customers, many of whom are expatriates looking to support families back home.
“We are thrilled to be part of this esteemed event, which brings together key players in the digital commerce realm,” said Michelle Guinto. “Balikbayan Store remains dedicated to empowering Global Filipinos with convenient access to essential products, and we look forward to exploring new avenues for growth and collaboration at Seamless Middle East.”
Also representing Balikbayan Store at the conference was Rose Maribel Tumapon, Assistant Vice President for Full Automation of Logistics Including Home Delivery. Tumapon highlighted the company’s commitment to integrating advanced digital solutions to enhance logistical operations. “Our innovative logistics solutions ensure that essential goods reach our customers’ families efficiently and reliably, enhancing their shopping experience,” she stated.
With operations extending across the UAE, Kuwait, Qatar, Saudi Arabia, Bahrain, and even the United States, Balikbayan Store is keen on redefining the online retail experience for the Filipino diaspora. Their participation in Seamless Middle East 2024 underscores their mission to “bridge distances and bring comfort closer to home for Global Filipinos, wherever they may be.”