Vaseline is bringing skincare to the shore with the launch of its latest innovation — the Vaseline Intensive Care Cocoa Radiant Body Gel Oil — unveiled through a vibrant beachfront experience at Ula Beach, Palm Jumeirah.
Running from May 24 to 30, the pop-up event offers Dubai residents and visitors a chance to explore the new product in a setting that blends wellness and indulgence. The gel oil is enriched with 100% pure cocoa butter and hydrating oils, designed to deeply moisturize and give dry, dull skin a radiant glow — all without the greasy after-feel.
Visitors to the activation, held daily from 4 to 7 PM at Dukes The Palm, can enjoy a hands-on experience with the product. Those who meet a minimum spend at Ula Dubai are treated to a curated sensory journey that includes free hand massages, an interactive photo booth, mirror selfie spots, and goodie bag giveaways that highlight the product’s nourishing benefits.
To engage the beauty community further, Vaseline is also running a social media contest. Attendees can share their glowing moments at the photo booth by tagging @vaselinearabia and using the hashtag #GoldenhourGoddess for a chance to win a year-long supply of Vaseline products. Five winners will be selected.
Celebrating over 150 years of skincare expertise, Vaseline’s new Cocoa Radiant Body Gel Oil is formulated to be applied after showers on damp skin for optimal absorption and lasting hydration, leaving skin soft, supple, and naturally luminous.
