Researchers from Ateneo de Manila University have demonstrated that incorporating internet memes into science lessons significantly boosts learning outcomes for senior high school students. The study involved over 200 Grade 11 students from private schools across the Philippines, focusing on those in non-STEM tracks who take biology as a required subject.
The students were divided into two groups: one received traditional teaching materials, while the experimental group was taught biology topics like cellular division and genetics using meme-infused lessons. Over a five-week period, the experimental group also created their own memes, adding an interactive layer to their learning experience.
Results showed that students taught with memes scored an average of 21 percent higher in post-tests than those in the traditional classes, with scores of 21.46 versus 17.74. Beyond academic performance, the meme-based approach also improved students’ attitudes toward biology and boosted their confidence in understanding scientific concepts. Researchers noted that this method reduced anxiety and made learning more enjoyable and memorable.
Published in the Asian Journal of Biology Education, the study by Alyanna Nicole Carlos and Dr. Emmanuel Delocado emphasizes the potential of memes to make complex topics relatable and engaging. It has garnered recognition, receiving the 2024 SOSE Week Special Citation for Outstanding Graduate Research.
The researchers encouraged educators to explore meme-based teaching as a way to connect with Gen Z students, whose digital habits demand more dynamic and engaging classroom strategies.