Spotify is set to increase its individual premium subscription price in several regions starting this September, marking another step in its push to strengthen profit margins.
Subscribers in areas including Europe, South Asia, the Middle East, Africa, Latin America, and the Asia-Pacific will soon see their monthly fee rise from €10.99 to €11.99 (about $13.86), the company confirmed Monday. Affected users will receive notifications about the changes via email over the coming weeks.
The announcement pushed Spotify’s shares up more than 5% in premarket trading, continuing a strong year for the Swedish streaming giant, whose stock has surged about 40% so far in 2025.
Spotify recently reported its first-ever annual profit for 2024, thanks in part to previous price hikes and aggressive cost-cutting. However, the company’s forecast for the third quarter fell short of analyst expectations due to higher tax expenses linked to employee compensation, despite continued growth in monthly active users and premium subscribers.
The pricing change comes as Spotify capitalizes on a favorable court ruling involving Apple. Following a judge’s decision to prohibit Apple from charging commission on off-app purchases, Spotify CEO Daniel Ek said Apple has approved the company’s updated U.S. app, allowing it to display subscription prices and offer external payment links—a development Ek described as leading to “a very positive uptick” in the U.S. market.
Ek added that if similar regulations are implemented in Europe and the UK, it would be a win for Spotify and other app developers.
Meanwhile, Spotify continues to diversify its offerings. The platform has seen a surge in video content, driven by the Spotify Partner Programme, which supports podcast creators by enabling monetization. This expansion is part of Spotify’s broader strategy to attract and retain subscribers in an increasingly competitive streaming landscape.
