Sonos launches Arc Ultra with new Sound Motion™ tech for double bass power

Sonos (Nasdaq: SONO) launched Sonos Arc Ultra, a new premium soundbar that also debuts the brand’s revolutionary transducer technology called Sound Motion™. A significant breakthrough in audio engineering, Sound Motion™ drastically reduces the size of the transducer while supercharging the bass, opening a new chapter in sound innovation where bigger, better sound can be delivered from smaller products. Arc Ultra delivers up to double the bass of its predecessor, with an unprecedented 9.1.4 spatial audio experience in a sleek, sophisticated design.

Sonos is also introducing Sonos Sub 4, the next generation of our iconic subwoofer with a refreshed design and internals that elevate your favorite movies, hit shows and more with rumbling bass.

“For decades, Sonos has revolutionized home theater and music experiences with products that look as great as they sound. Driven by our hunger for innovation, we created Sound Motion™ to break the boundaries of what’s possible by a single speaker, bringing this industry-first transducer technology to home theater where demand for extraordinary sound is equal to designs that fit modern living spaces,” said Patrick Spence, CEO of Sonos. “Arc Ultra is a reimagination of our best-selling soundbar, leveraging this incredible innovation to deliver an unprecedented sound experience from a sleeker design.”

Sonos also continues rapid improvement of its new app. With a software update alongside the launch of Arc Ultra and Sub 4, the new app’s performance is expected to surpass the performance of the previous app across important metrics, including those essential to new purchasers — system identification, the set up of new devices, and the ability to group Sonos devices together. For current Sonos customers, the update will reintroduce 90 percent of the new app’s missing features, with further additions on the way as Sonos maintains its ongoing cadence of updates. You can find details on our community page.

“We’ve worked tirelessly to resolve the most critical app issues and most requested legacy features. We have reached a level of quality that gives us the confidence to launch our extraordinary new products,” said Patrick Spence, CEO of Sonos. “As we laid out in our commitments we will continue to improve the software regularly, and are determined to make the Sonos experience better than it’s ever been.”

Sonos Arc Ultra : Available for AED 4,799 in UAE  or shop here

Sub 4 : Available for AED AED 3,799 in UAE or shop here

Available November 20th in KSA at SAR 5,499 for Sonos Arc Ultra and SAR 4,249 for Sub 4 .