Sole DXB, Dubai’s most anticipated festival celebrating contemporary culture, is back for its 12th edition from December 13 to 15, 2024, at the iconic Dubai Design District (d3). If you’re a first-time attendee, you’re in for an unforgettable experience of live music, fashion, art, sports, and culinary delights. To help you navigate this incredible event, here’s a comprehensive guide tailored just for you.
- Understand the essence of Sole DXB
Sole DXB is not just a festival; it’s a vibrant celebration of creativity and culture. From music performances by global and regional artists to immersive brand activations, art installations, and sports tournaments, it’s a melting pot of diverse influences. Prepare to immerse yourself in a dynamic environment that bridges local talent with international trends.
- Purchase your tickets early
Tickets sell out fast, so secure yours early to avoid disappointment. General admission weekend passes start at AED 395, providing access to performances, installations, and workshops. For a premium experience, opt for Stage Front or VIP Platform Standing passes that include perks like priority parking and dedicated food and beverage service areas. Children under 12 can attend for free, making it a family-friendly event.
- Plan your schedule
With a packed itinerary, planning is key. Highlights this year include:
- James Blake (December 13): The Grammy-winning artist will perform for the first time in Dubai.
- Tems (December 14): Enjoy the Nigerian artist’s blend of Afrobeats and R&B.
- The Roots (December 15): Don’t miss the legendary hip-hop band closing the festival.
Explore basketball tournaments, skate jams, the Sneaker Swap and Vintage Market, and brand activations from over 100 labels. Arrive early to secure spots for popular talks and workshops.
- Dress the part
Fashion is a major element of Sole DXB. Think streetwear chic: sneakers, graphic tees, and bold accessories are staples. This is your chance to showcase your personal style or draw inspiration from others in this fashion-forward crowd.
- Arrive prepared
Timing: The festival runs daily from 3 PM to 2 AM. Beat the rush by arriving early.
Transport: While limited parking is available, rideshare apps or public transport are recommended to avoid congestion.
Comfort: Comfortable shoes are a must for walking between stages, activations, and food vendors.
Hydration: Stay hydrated but note that outside food and drinks aren’t allowed.
- Explore the food scene
Sole DXB’s culinary offerings are as diverse as its performances. Sample dishes from local and international vendors, ensuring your energy stays up throughout the day.
- Capture the moments
The festival’s vibrant aesthetic offers countless Instagram-worthy opportunities. From graffiti art walls to stunning installations, bring your camera or smartphone and document your experience.
- Respect the community
Sole DXB thrives on inclusivity and creativity. Engage with the community, support local artists, and respect the space and its attendees. This ensures a positive experience for everyone.
- Stay connected
Follow Sole DXB on social media for real-time updates and announcements. Download the official event app (if available) for maps, schedules, and exclusive content.
- Have fun!
Lastly, soak it all in. Whether it’s vibing to live music, discovering your next favorite designer, or simply enjoying the atmosphere, Sole DXB 2024 promises memories that will last a lifetime.
