Jewellery lovers in Dubai are in for a sparkling surprise this Dubai Summer Surprises (DSS) as the Dubai Jewellery Group (DJG) rolls out a glittering campaign giving shoppers the chance to win one of 30 gold bars.
Running from June 27 to August 30, 2025, the campaign offers customers a golden reward: anyone who spends AED 1,000 or more at participating jewellery stores will be entered into a raffle draw to win a 12-gram gold bar. With 30 winners to be named across the summer, each purchase could lead to a solid gold prize.
But the rewards don’t stop there. In addition to the raffle, DJG has lined up exclusive in-store offers, including up to 50% off on gold making charges, up to 70% off on diamond and pearl jewellery, zero deduction on old gold exchanges, and complimentary gifts at select outlets.
Shoppers using Visa cards get even more value. Those who spend AED 5,000 or more on diamond and pearl collections can earn instant cashback starting at AED 300 and going up to AED 750. On top of that, every AED 1,000 jewellery purchase made with a Visa card qualifies for a digital raffle with 50 lucky winners set to receive AED 3,500 worth of jewellery vouchers.
Customers can enter the draw on-site by scanning a QR code after completing an eligible Visa card transaction.
“DSS continues to be a major draw for value-seeking shoppers,” said Laila Suhail, Board Member and Chairperson of Marketing Committee at DJG. “With our latest promotions, we’re bringing together exceptional prizes and unbeatable deals, all while showcasing Dubai’s reputation as the City of Gold.”
For full details and a list of participating stores, visit www.dubaicityofgold.com.
