The Philippines has emerged as the country with the most time spent on the adult entertainment platform Pornhub. Filipino users now lead globally, spending an average of 11 minutes and 15 seconds per visit, marking a 16-second increase from the previous year. This figure surpasses the global average of 10 minutes and 9 seconds.
The Philippines also climbed to the second spot in terms of overall traffic on Pornhub, just behind the United States, and ahead of the United Kingdom which fell to fifth place. Collectively, the top 20 countries in this list account for 78.5% of daily traffic to the site.
A notable demographic shift was observed in the Philippines, with female viewers now constituting 58% of the audience, the highest proportion globally. This is a significant rise from the previous year, marking the Philippines as the only country with more female than male viewers.
The most popular category among Filipino viewers remains “Japanese,” consistent with several other Asian countries. Additionally, the age distribution of viewers shows a skew towards younger audiences, with 38% aged 18-24 and 30% aged 25-34.
Mobile usage for accessing Pornhub in the Philippines stands at a staggering 96%, the highest globally and a 2% increase from the previous year. Interestingly, a notable drop in traffic was observed during the Sinulog Festival in Cebu, indicating a cultural influence on viewing patterns.
Regionally, “pinay” and “pinoy” top the most-searched terms in the Philippines. Users in the country show a distinct preference for categories like “Hentai” and “Asian,” viewing these categories significantly more than the global average.
In terms of popular performers, Filipinos favored Lasirena69, Codi Vore, Tori Black, Alexis Texas, and Solazola, with significant changes from the previous year’s preferences. Alexis Texas and Lasirena69 were the only performers from this list who also appeared in the global top performers list for 2023.