The Philippines has slipped two spots to 69th place out of 146 countries in the most recent Global Attractiveness Index (GAI) by The European House – Ambrosetti. The index evaluates countries’ overall attractiveness based on various indicators, including positioning, dynamicity, sustainability, and future orientation.
With an overall score of 34.7, the Philippines has been categorized as “medium attractiveness.” This marks a further decline from its previous ranking, reflecting the need for improvements in key areas that contribute to global competitiveness.
In comparison to neighboring Southeast Asian countries, the Philippines ranks lower than Malaysia, which scored 51.7 and is placed 31st, and Vietnam, which scored 49.0 and is ranked 36th. However, it still ranks ahead of countries like Cambodia (27.4) and Myanmar (16.5), which fall under the “low attractiveness” category.
China, Japan, Singapore, and South Korea are among the top-performing countries in the region, with China placing second globally with a score of 89.6. The United States maintains the top spot with a perfect score of 100.0, followed closely by Germany and the United Kingdom.