The Philippines ranked third in Pornhub’s 2024 Year in Review, dropping from its second-place position in 2023. The United States retained the top spot, followed by France, with the Paris Olympics contributing to France’s rise, according to the platform’s analysts.
Despite the lower rank, the Philippines continued to stand out with significant engagement. Mobile phones accounted for 97% of visits from the country—the highest globally—while Filipino women made up 59% of traffic, maintaining their position as the leading demographic of female viewers for the fourth consecutive year.
Search terms such as “Pinay” rose to third place globally, up from fifth in 2023, while “Pinoy” also featured prominently among local searches. Popular categories included “Hentai,” “Japanese,” and “Reality,” the latter of which saw a +642% increase in viewership compared to other regions. Trending searches this year ranged from “beautiful sex” (+668%) to “extreme squirting” (+623%).
Filipino visitors also showed a preference for American pornstars, with Lexi Lore and Johnny Sins topping the list, followed by local model Sharinami.
The platform noted a broader global trend towards more meaningful and realistic adult content, with rising searches for terms like “demure” and “mindful pleasure.” Analysts attributed this shift to changing cultural norms and viral influences, including videos like “Hawk Tuah,” which garnered millions of views.
