Philippine Airlines (PAL) has been named one of the Philippines’ top 50 trusted consumer brands in a recent survey conducted by Campaign360 and Milieu Insight. The national flag carrier secured the tenth spot in the Philippine segment of the Southeast Asia survey, making it the only travel brand in the top 10. PAL was commended for its high scores in quality of services, buying experience, customer service, and trustworthiness.
The survey encompassed over 10,000 online interviews across the Philippines, Indonesia, Malaysia, Singapore, Thailand, and Vietnam, evaluating more than 1,200 brands from 11 sectors. Brands were assessed on nine key attributes: awareness, purchase, quality, buying experience, customer service, trustworthiness, innovation, brand touchpoints, and advocacy.
In the Philippines, the top 10 trusted brands included Samsung, Shopee, Jollibee, Watsons, GCash, Lazada, McDonald’s, Netflix, Apple, and Philippine Airlines.
“We are elated by this recognition as one of Southeast Asia’s most loved brands. We are inspired to work even harder and serve even better,” said PAL President and Chief Operating Officer Capt. Stanley K. Ng. He added, “We value the survey insights as these will guide us in sustaining the ‘wins’ and enhancing specific brand attributes. We are grateful to our workforce for their drive towards service excellence, and to our customers for their loyalty and support.”
PAL Marketing Vice President Alvin Miranda emphasized, “PAL branding will continue to evolve into one that reflects consistency in terms of look, feel, and experience, with customer satisfaction as our top priority. It will reflect our journey to become a strong global Filipino brand serving an increasingly more demanding and diverse set of consumers.”
Known for its distinct brand of Filipino heartfelt service, PAL stands as the country’s only full-service legacy carrier, operating 40 international and 32 domestic destinations.
