It’s easy to imagine a life that flows according to plan—especially when you’re running a small business with your spouse, and things feel stable. But when the tides of technology disrupted the book-selling industry, Maria Sheila Barsumo Ayonayon knew she had to act fast. In 2008, she made the bold move to leave the Philippines and rebuild her career overseas.
Sixteen years later, she has not only built a name for herself in the UAE’s domestic labor industry, but also continues to find meaning in helping both workers and families thrive. Currently a Sales Officer at NABD Emirates Labour Assistance, Ayonayon is at the heart of a fast-paced, people-centered business, matching Filipino housemaids with employers across the UAE—and making sure they are safe and supported along the way.
A journey of reinvention and grit
Maria Sheila’s overseas career began with a humble role as a secretary at a trading company in Dubai dealing with sugar products. “That was back in 2008,” she shared with TGFM. “From there, I moved to Al Ain Water Factory Company as an Accounts Assistant, then later got transferred to their Abu Dhabi branch with a better offer.” It was this early momentum that showed her the potential for growth in the UAE if one remained focused and committed.
When the Tadbeer system—government-regulated centers for domestic worker recruitment—was introduced in the UAE, she seized the opportunity. “I was recruited as Sales Officer and Admin in Ras Al Khaimah. Eventually, I moved to Dubai and then to Abu Dhabi for a better position and salary.”
But her most significant breakthrough came when she joined Leadership Tadbeer in Abu Dhabi. There, her responsibilities expanded dramatically. “I was assigned as Admin Head and Welfare Officer. All embassy-related work for housemaid nationalities was under my supervision,” she shared. “I processed job orders, gave briefings to new arrivals, and handled all admin tasks. The company fully supported me and allowed me to grow in this field.”
One unforgettable moment stood out from that chapter of her life—her farewell. “When I resigned to move to Oman, the company surprised me with a closed-door meeting and presented me with a Certificate of Recognition. I was in awe,” she said, still moved by the experience.
Unfortunately, her venture in Oman didn’t go as planned, and she returned to the UAE after just three months. “I rejoined the industry, this time with NABD Emirates Labour Assistance. Now, I’m helping NABD grow into the leading Tadbeer in the UAE.”
Passion rooted in helping people
For Maria Sheila, her work is more than just employment—it’s about connecting lives and easing burdens. “After experiencing the Domestic Labour Industry, I can’t imagine working in any other field,” she said. “It’s satisfying to hear from sponsors that they’re happy with the maids we’ve provided. It makes their home life easier, and at the same time, gives our kababayans a source of income.”
She finds great fulfillment in being part of this two-way process. From ensuring applicants from the Philippines submit their requirements, to presenting the best candidates to potential sponsors, and even monitoring the welfare of deployed workers, her job demands precision, empathy, and integrity.
What fuels her passion even more is knowing that each successful match between a worker and a sponsor leads to a better life—not just for one person, but often for entire families. “That kind of impact keeps me going,” she added.
Her years in the industry have also given her the chance to mentor others and speak publicly about the welfare of domestic workers. One highlight was when she was invited to be a speaker at a Tadbeer Year-End Party—a moment that affirmed the trust and respect she had earned in the field.
Overcoming challenges and holding the line
But her journey wasn’t without hardship. When she first arrived in the UAE, she encountered situations that many female migrant workers quietly endure. “In my early applications, some employers would make inappropriate proposals, asking me to be their wife,” she revealed. “I canceled those applications immediately and moved on.”
Fortunately, she wasn’t alone. “I came here with a group of friends from Davao City. We helped each other until we were all settled in our jobs,” she shared. That early support system played a key role in helping her get her footing in a foreign land.
Maria Sheila credits her past work in the Philippines, particularly in the book business she ran with her husband, for equipping her with essential sales and leadership skills. “We trained people in sales. That experience helped me understand marketing and how to manage people. It gave me confidence,” she said.
Even now, her thoughts extend beyond personal success. She’s eager to assist friends and relatives looking for work abroad, hoping to connect them to the right agency—especially the one she now represents.
Looking ahead with wisdom and purpose
At this point in her life, Maria Sheila is already thinking about her eventual return to the Philippines. “If I go back for good, I plan to help my husband with his clothing business and enjoy time with my new granddaughter,” she said warmly. But she also envisions continuing to help people by recommending trustworthy agencies to aspiring OFWs.
She has a clear message for fellow Filipinos abroad: “Work hard, but don’t forget to enjoy life,” she advised. “Don’t start a new relationship if you already have someone back home. That’s the reason why you’re here—to provide for them. Save money and make a plan for when you go home.”
She knows well that life abroad is far from easy. “It’s tough because it’s not our country. We must follow their rules and adapt to their culture. But if we are wise and gentle, we can live peacefully and make the most out of this opportunity.”
