Apple announced it will host its fall event on September 9 in Cupertino, California, where it is expected to introduce its latest iPhone lineup. This launch could signal a significant upgrade cycle, as analysts predict that new artificial intelligence (AI) features will be a major highlight of the upcoming devices.
At its developer conference in June, Apple introduced its “Apple Intelligence” initiative, which integrates AI technology across various applications, including Siri. The event also marked the announcement of OpenAI’s ChatGPT being available on Apple devices.
The release of the new iPhones is seen as a crucial step for Apple to combat declining sales, especially in the Chinese market, and to demonstrate how AI will be more deeply embedded in its future products.