With over 12 years of experience in the creative field, a 3D designer has transformed his professional journey into a platform for cultural advocacy. That designer is Gino Banola, whose work at Haifa Al Marri Events in the UAE complements his mission to preserve Filipino heritage through Baybayin and Filipino martial arts.
Gino’s story began humbly as a screen printer in an advertising company. “Around 2013 to 2015, I met my wife, Jessica Abeto, who encouraged me to pursue 3D designing,” Gino shares with The Global Filipino Magazine. Jessica not only believed in his potential but also supported his education financially. “Without her, I wouldn’t be where I am today,” he says. After completing his studies, Gino transitioned to a 3D designer role at Arab Weddings, a turning point in his career.
With his wife eventually becoming a full-time mom to their two children, Gino’s path grew even more vibrant. His family also ventured into entrepreneurship during the pandemic, launching a clothing brand named Anyo, which promotes Filipino culture and heritage. “The brand gained attention for its unique designs and advocacy, receiving orders from Filipinos and other nationalities alike,” he recalls.
A deeper connection to Baybayin
Gino’s exploration of Baybayin, the ancient Filipino script, began unexpectedly. “I saw my daughter’s whiteboard one day and decided to write a Baybayin character,” he recalls. That simple act sparked a profound connection to his roots. Inspired by Arabic calligraphy, Gino developed his style and started Panitik Kaligrapiya—creating words through art.
This passion led him to showcase Baybayin on bigger stages, such as the Sulyap event at the Theater of Digital Arts UAE during Buwan ng Wika in 2024. “It was the first 360-degree digital display featuring Baybayin calligraphy,” he proudly shares. The event also spotlighted Filipino martial arts, featuring Gino and Master Louie Rempillo in an Arnis drill.
These cultural showcases opened doors for workshops and collaborations, including the first Baybayin Calligraphy Workshop held at the Dubai Public Library in November 2024. “We had a full house with over 30 attendees, including families and friends,” he says. Gino emphasizes that such workshops are not just about teaching; they aim to pass Filipino heritage to future generations.
While Gino’s day job sustains his family, it’s his cultural advocacy that truly fuels his passion. “The most satisfying thing for me is what we do outside my work—the waves we’re making to promote Filipino identity,” he says. His mission is deeply rooted in a belief that preserving cultural heritage strengthens a nation’s identity.
He draws inspiration from the UAE’s emphasis on cultural pride. “Even with their futuristic vision, the UAE holds onto its identity. The Museum of the Future, with its calligraphy-embedded structure, embodies this balance,” Gino observes. This principle guides his advocacy, as he strives to remind Filipinos abroad of their rich heritage.
Challenges and triumphs
Like many overseas workers, Gino’s journey hasn’t been without struggles. “Financial difficulties, lack of support for our vision, and balancing work and family were major challenges,” he admits. Yet, the unwavering support of his wife kept him going. “Jessica sacrificed her career to push me forward,” he shares, adding that their children’s surgeries—one for a cleft palate and the other for cataracts—tested their resilience.
Despite these hurdles, Gino has made significant strides. His workshops and events not only revive interest in Baybayin and Filipino martial arts but also foster a sense of pride among participants. “Seeing people’s amazement when they discover Baybayin is priceless. Their joy motivates me to continue,” he says.
Gino envisions a future where Filipino culture takes center stage globally. “I plan to conduct more workshops, collaborate with artists, and bring Baybayin and Filipino martial arts to schools and international platforms,” he shares. He dreams of exhibiting at the UAE’s Calligraphy Biennial and turning Anyo into the first Filipino clothing brand with a physical store abroad.
Additionally, Gino is working on partnerships with organizations like the Philippine Consulate to further his mission. “It’s not just about preserving culture; it’s about making it relevant for the next generation,” he emphasizes.
Gino encourages fellow Filipinos abroad to find their passion and purpose. “Your job may not always align with your calling, but find a way to connect it to your passion. Take risks and surround yourself with people who share your vision,” he advises.
He also highlights the importance of cultural pride. “In everything we do, we represent our country, our identity, and our ancestors. Be proud and strive for excellence,” he says.
For Gino, his advocacy is more than a personal mission; it’s a responsibility. “We Filipinos must preserve our culture for the future, especially for children growing up abroad,” he says. Quoting National Artist Virgilio Almario, he adds, “A person without memory of their past is easy to enslave.”
