When thousands of cyclists swept across Sheikh Zayed Road for Dubai Ride 2025, one humble three-wheeled ride stole the spotlight from carbon frames and aero helmets. A brightly decorated pedicab, shimmering with tinsel and UAE flags, cruised past Dubai’s skyscrapers and the Museum of the Future. Social media did the rest. The clip went viral, earning laughs, cheers, and — most importantly — pride from Filipinos around the world.
But behind that joyful scene is a community powered not by gears alone, but by heart. We spoke with Joseph Alipio, the creative force behind the pedicab and owner of Cycle2Cycle (C2C), the only Filipino bike shop in Dubai, through a WhatsApp interview to meet the team that rolled into history as the “Dubai Pinoy Working Heroes.”
“We wanted something that screams Pinoy”
Joseph, an Art Director by profession, lives and breathes creativity. So when Dubai Ride announced its return, his wheels started spinning — figuratively and literally.
“The pedicab idea for Dubai Ride 2025 started as a fun project — we wanted to create something unique that really shows Filipino creativity and teamwork,” he shared with TGFM.
The group didn’t just build a bike. They built a statement — one that honored the Filipino spirit in a city known for big dreams and bold ideas.
“We actually built the bike in the Philippines and imported it to Dubai, just to make sure it had that authentic Pinoy touch,” Joseph said. “Then we gave DPWH a whole new meaning — Dubai Pinoy Working Heroes. It’s our way of celebrating the hardworking Filipinos here in Dubai and sharing good vibes through cycling.”
Reclaiming DPWH with pride
In classic Filipino fashion, the name DPWH was flipped into something clever, empowering, and fun.
“The idea of ‘DPWH – Dubai Pinoy Working Heroes’ came from wanting to give a positive meaning that truly represents us Filipinos here in Dubai,” Joseph explained. “It’s our way of honoring all the hardworking Pinoys who hustle every day to support their families and chase their dreams.”
What began as a playful acronym turned into a badge of honor.
“For us and the community, it’s more than just a name — it’s a reminder that every Filipino abroad is a hero in their own way.”
On ride day, the pedicab wasn’t just rolling — it was ruling the road.
“It was really heartwarming to see so many people — not just Filipinos but other nationalities too — taking selfies and photos with us,” Joseph recalled. “Many Pinoys could relate to the pedicab since it’s such a big part of daily life back home.”
From Burj Khalifa views to Museum of the Future backdrops, the pedicab became the unofficial star of Dubai Ride.
“The smiles and support from everyone made the ride even more special! Big thanks to the Dubai Ride organizers and officials for allowing us to join this amazing event.”
Built fast, fueled by passion
What many don’t know is just how quickly this idea came to life.
“We thought of the idea for a couple of days and pulled everything together in just one day,” Joseph laughed. “It was a quick but fun project, and seeing it roll out during Dubai Ride made it all worth it!”
Assisting Joseph were passionate community members:
Iricca Prayco
Jeep Ormie
Marvin Guevara
June Rhudy
Aj Novicio
Joseph’s biggest takeaway isn’t viral views — it’s the unity sparked by one simple, nostalgic ride.
“I just want to spread good vibes, smiles, and happiness. It’s all about turning something negative into something positive,” he said. “To all Filipinos and OFWs abroad, remember that we are heroes — not just for our families back home, but for our country too.”
What’s next for Cycle2Cycle?
The momentum isn’t stopping at Sheikh Zayed Road.
“Yes! We do weekly community rides and provide affordable bikes for Filipinos, helping them follow their passion for cycling,” Joseph shared. “We’ll definitely be back for Dubai Ride next year, with more rides and initiatives to inspire our kababayans.”
The pedicab may have been a novelty on the highway — but the pride, humor, and unity it carried? That’s the real movement.
And in a city where supercars roar and skyscrapers shine, a simple Pinoy pedicab proved something timeless: Great stories don’t always need horsepower. Sometimes, all you need is heartpower.
