A new brand is making waves in the UAE fashion industry: Maharlikan, the first-ever Filipino footwear brand in the region. This pioneering venture was started by a young “Gen Z” entrepreneur, aiming to infuse Filipino heritage and craftsmanship with modern design into high-quality, stylish footwear.
The idea for Maharlikan sprang from the noticeable absence of Filipino footwear in the Gulf Cooperation Council (GCC) markets. This gap sparked a vision to establish a Filipino brand that could compete on the international footwear scene. The brand’s first product, a meticulously crafted cork slider made of suede and raffia, highlights Maharlikan’s dedication to quality and style.
With its roots in the concept of “Maharlika,” a term from the pre-colonial Philippines representing nobility and leadership, the brand strives to empower its wearers. Maharlikan combines superior craftsmanship with contemporary style, encouraging its customers to embrace their authentic identity and leadership potential.
The official launch of the brand has already captured the attention of fashion enthusiasts in the Middle East, with its website offering a seamless shopping experience. As Maharlikan continues to grow, it aims to expand its reach and introduce more people to the unique quality of Filipino footwear. For more information or to view the collection, visit www.maharlikanstores.com.
