Luxury jewelry brand Bulgari has announced Filipino-German model and Miss Universe 2015 title-holder Pia Wurtzbach-Jauncey as their newest house ambassador, also known as “friend of the house.” This announcement follows Bulgari’s recent celebration of its 140th anniversary in Rome, where the brand paid tribute to its rich heritage and iconic designs with the Aeterna collection.
Pia Wurtzbach expressed her enthusiasm about joining the esteemed brand, highlighting the unique stories each Bulgari piece holds. “Bulgari has been creating pure gemstone magic for over 140 years. And to be part of what’s next, the years to come, is truly an honor,” she said.
Wurtzbach is particularly excited about the emotions and narratives embedded in each jewelry piece. “Bulgari is the epitome of timeless beauty. The stories behind each piece are like chapters from a classic novel—rich, captivating, and full of intrigue,” she elaborated. “There’s a certain call and power whenever I wear Bulgari. It’s like stepping into a whole new world of elegance and confidence.”
As the new house ambassador, Wurtzbach will demonstrate how transformative a Bulgari piece can be. She emphasized that the brand’s jewelry empowers women to live boldly and with grace. “To me, it’s not just about the jewelry; it’s about how it transforms a woman, how it empowers her to conquer any room with grace and poise—and live boldly in the moment,” she added.
Lucia Silvestri, Bulgari’s creative director, praised the energetic and emotional qualities of the brand’s jewels. “Our jewels are energy, pressure. They offer emotions not only for the eyes,” Silvestri shared during the introduction of the Aeterna collection.
Wurtzbach is looking forward to contributing to Bulgari’s legacy of craft and creativity. “I’m happy to be part of telling that story and sharing that inspiration,” she said, reflecting on her new role.
