Dubai’s Big Bad Wolf (BBW) book sale is set to return on February 26, bringing millions of books priced from AED 2 to readers across the emirate as Ramadan schedules begin.
Running until March 8, the 10-day event will take place at the Sound Stage in Dubai Studio City, operating daily from 10am until 2am. Organisers said shoppers can expect discounts reaching as high as 95 per cent across a wide range of titles.
After a one-year break, BBW Books is staging what it describes as a larger comeback edition, with the goal of making reading more accessible while turning the book-buying experience into a family-friendly outing.
“BBW has become something that families look forward to,” said Andrew Yap, co-founder of Big Bad Wolf Books. “We soon realized that people enjoyed coming to BBW especially during a meaningful period like the holy month along with their families. We have had visitors stay with us until 5am sometimes. There are days when we stayed open for 24 hours to meet customer demand.”
Yap also noted that the event has consistently drawn book buyers from outside Dubai, including visitors from Abu Dhabi and Ras Al Khaimah, many of whom attend yearly to purchase books in bulk and expand their personal collections.
Beyond book shopping, organisers said this year’s sale will feature a festival-like environment, with food trucks, free children’s workshops, and competitions offered alongside shelves of English and Arabic books. The collection will cover children’s literature, educational materials, fiction, non-fiction, and self-development books, targeting readers across different age groups.
The 2026 edition is being supported through a strategic partnership with the Sharjah Book Authority (SBA) and Dubai Culture & Arts Authority, reflecting a wider initiative to encourage reading habits across the UAE.
According to Eiman Al Hammadi, Acting Director of the Literature Department at Dubai Culture, the return of BBW contributes to strengthening Dubai’s literary ecosystem. “Through such initiatives, we are building year-round momentum around books and storytelling, strengthening the literary landscape,” she said.
SBA representative Mohamed Noor Hersi said the partnership aligns with efforts to make books more affordable and accessible to wider communities. “By collaborating with a global initiative that makes books affordable and widely available, we can reach families, children, and young readers across many diverse backgrounds,” he said.
