Digital analytics firm Lefty has released its latest list of standout personalities from the January 2026 edition of Paris Menswear Fashion Week, placing Heart Evangelista among the top-performing names in terms of online visibility and audience response.
Evangelista landed in the Top 10 Key Voices, making her the only Filipina included in the ranking. The list measures the digital traction generated by attendees, evaluating engagement and the corresponding media value created across platforms during the event.
Her content from the Paris shows delivered a 5.4 percent engagement rate, translating to an estimated $3.34 million in Earned Media Value (EMV), based on Lefty’s data. The figures reflect both interaction levels and brand exposure tied to her appearances throughout the week.
The roster was largely dominated by male personalities, reflecting the event’s menswear focus. Evangelista stood out as one of only two women on the list. The other female name recognized was Karina of the K-pop group aespa.
Also included were prominent figures from across Asia, such as Mingyu and The8 of SEVENTEEN, Hyunjin of Stray Kids, and Thai actor-singer Nattawat Jirochtikul.
The latest recognition marks Evangelista’s re-entry into Lefty’s Top 10 after previously earning a spot during the June 2025 cycle of Paris Fashion Week. No Filipino personality appeared in the platform’s September 2025 report, a period when she did not attend any fashion week engagements.
