As part of the launch of Instax WIDE 400™ in the Middle East, Fujifilm Instax took adventure to a whole new level. Teaming up with Jeep Middle East for a lineup of adventurous cars, a group of travel enthusiasts and content creators set off on a thrilling road trip to explore the region’s most iconic landmarks and hidden gems. From the urban allure of Kuwait and Qatar’s skyline, UAE’s soaring mountains, historical alleyways of Saudi Arabia, to the pristine beaches of Bahrain, the Instax WIDE 400™ captured it all—instantly.
The road trips kicked off in Kuwait, where the group set their sights on the iconic Kuwait Towers. With its stunning modern design reaching for the sky, the Instax WIDE 400™ was the perfect fit to capture these soaring landmarks in its full glory. Thanks to its wide-format film, the camera allowed the adventurers to snap panoramic shots of both the towers and the sprawling city around them, creating a lasting memory that was as vast as the skyline itself.
The following week, the group from Saudi Arabia found themselves in the heart of Diriyah, a UNESCO World Heritage site that exudes history and charm. With its majestic mud-brick buildings and expansive desert views, the Instax WIDE 400™ perfectly captured both the intricate architecture and wide-open landscapes. The camera was a natural choice for this cultural treasure, effortlessly preserving the peaceful atmosphere of the ancient city in a single frame.
The adventure didn’t stop there—UAE was next on the map, with the crew venturing up Jebel Jais, the highest peak in the Emirates. Stopping at 1484 by PURO, the UAE’s highest restaurant, the panoramic vistas from the mountain top were nothing short of breathtaking, and the Instax WIDE 400™ stepped up to the challenge. Whether they were capturing the stunning mountain range or snapping moments against the jaw-dropping backdrop, the wide-format camera made it all look effortless. With its special landscape mode, the team was able to shoot clear, crisp photos of the distant scenery that stretched for miles.
The drive down at Qatar was a vision of turquoise waters and white sand, as the group on the road explored the Gewan Island. Known for its modern architecture and dreamy beachfront experiences, the Instax WIDE 400™ was the perfect companion for this modern paradise. Whether taking in the dazzling ocean views or gathering for group shots, the camera’s intuitive self-timer feature made it a breeze to capture everyone in the moment.
The adventure wrapped up with the road trip taking the Bahrain team to Solymar Garden. Here, captured in Instax WIDE films, were the shimmering beaches dotted with traditional dhows and the stunning contrast of contemporary skyscrapers against a backdrop of Solymar’s serenity. With every frame, it turned epic moments into instant memories, perfectly preserving Bahrain’s unique charm and natural beauty.
Throughout the five road trips planned and executed by Fujifilm Instax, the adventurers not only explored some of the region’s most iconic destinations but also experienced the ease and creativity of using the Instax WIDE 400™. The road trip format allowed the group to test the camera’s features in real-life settings, showcasing how it is designed for those who want to instantaneously capture various types of shots such as landscapes, group shots, and their unforgettable memories while on the move.
With the cooler weather settling in, it’s the perfect time to get your hands on the Instax WIDE 400™ for $160 and capture unforgettable memories, turning them into tangible keepsakes with its wide-format films on your next adventure! Shop the camera on Virgin Megastore (UAE), Grand Stores (KSA), Electronyat (Qatar), Xcite (Kuwait) and Sharaf DG (Bahrain)
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