Starting from the bottom and working through life’s challenges is a familiar story to many, but few navigate this journey with the grace and determination of Hyku Desesto. Now a successful entrepreneur and creative professional in the UAE, she has spent 15 years building her career abroad. As the owner of Team Hyku D and Soultrap Studio, under HDP FZE, she leads a media production company that captures diverse narratives and bridges cultures through visual storytelling.
Hyku’s decision to work overseas was deeply personal. “I was a young, single mother determined to create a brighter future for my child,” she shared with The Global Filipino Magazine. Inspired by her father, who was also an Overseas Filipino Worker (OFW), she took a leap of faith and ventured to the Middle East with hopes of securing stability. Her early days were filled with uncertainty, but her motivation to reunite her family and provide a better life for her son kept her going.
“Over time, as my career advanced, I discovered a deeper purpose in staying,” Hyku explained. “Not only was I providing for my loved ones, but I was also creating opportunities for others who, like me, had left their homes in search of a better life.”
From small roles to big dreams
Before making a name for herself in the UAE, Hyku gained experience in various roles. During her university days, she worked as an assistant and runner on independent film sets, giving her insight into the industry. She also hosted TV show segments and participated in road shows, earning minimal pay but gaining valuable experience. “Despite the long hours and low compensation, I embraced every opportunity to learn and hone my skills,” she recalled.
However, life threw her an unexpected challenge—motherhood at a young age. Realizing she needed more stability, she took a job as a call center agent in the Philippines, where she sharpened her communication skills. “Convincing clients over the phone without face-to-face interaction taught me how to adapt my approach depending on who I was speaking to,” she said.
Beyond her corporate job, Hyku explored entrepreneurship by opening a bar and selling imported retail goods from Bangkok. “Managing my own business taught me how to negotiate with suppliers, cater to customers, and handle daily operations. It was a crash course in patience and adaptability,” she reflected.
These experiences—working in media, handling customer service, and running a business—equipped her with a well-rounded skill set. “Looking back, every stage of my journey shaped me into who I am today. It made me more determined, resourceful, and appreciative of every opportunity.”
A career built on passion and purpose
Today, Hyku’s work is not just about business success; it’s about creating opportunities for others. “Beyond delivering quality work to clients, I love that I can provide jobs and make a real difference in someone’s life,” she said. She takes pride in watching colleagues grow in their roles and finds fulfillment in supporting charitable causes. “My success has allowed me to invest in projects that uplift communities and help those in need.”
Working overseas has also broadened her perspectives. “Navigating diverse cultural landscapes has challenged me to step out of my comfort zone and embrace new perspectives. The friendships I’ve built with people from all over the world go beyond the workplace—they feel like family.”
Overcoming struggles and finding strength
Hyku’s journey was not without hardships. “When I first arrived in the UAE, I was starting from scratch in an unfamiliar place. I had no support system and had to build everything from the ground up,” she shared. Fortunately, her father was by her side. “His unwavering support and wisdom helped me navigate the uncertainties of living abroad.”
Despite the struggles, she learned resilience and self-reliance. “Even though I had to start from zero, each step I took in building connections made me stronger. The challenges of those early days shaped me both personally and professionally.”
Looking ahead, Hyku envisions expanding her business beyond Dubai. “We plan to grow our brand in the UK and EU, introducing our unique vision to new markets. This isn’t just about expanding our reach—it’s about evolving and adapting to different cultural nuances.”
She also wants to create a platform for young creatives. “I want to offer insights about life abroad and working overseas, helping aspiring creatives pursue their dreams with confidence.”
Giving back remains at the core of her mission. “I’ve seen the transformative impact of helping those in need, and I want to broaden our charitable initiatives. Success isn’t just about personal achievements—it’s about the positive difference we make in the world.”
Advice for fellow OFWs
For Filipinos considering working abroad, Hyku emphasizes the importance of setting clear goals. “Before stepping off the plane, define what you want to achieve—whether it’s saving money, investing in education, or supporting family. This roadmap keeps you focused and motivated.”
She also stresses financial discipline. “Working overseas comes with uncertainties. Having a financial safety net can make all the difference. Budget wisely and set aside savings. Living within your means isn’t about deprivation—it’s about securing your future.”
For Hyku, success is not just measured in personal milestones but in the lives she touches. “Stay focused, be disciplined, and always keep your long-term vision in sight,” she advises.
