In a significant move to expand its presence in the Middle East and East Africa, Filipino wellness brand Enjoy Health held a series of courtesy calls with top Philippine officials in the UAE. The brand, known for its organic food products and high-performance supplements, is setting its sights on the burgeoning wellness market in the region.
Led by COO of Enjoy Health HQ, Macky Soriano, and CEO of Almasar Alakdar as well as the exclusive distributor for Enjoy Health in the UAE, Mukhtar Abdillahi, the team met with Philippine Ambassador to the UAE, His Excellency Alfonso Ferdinand Ver; Philippine Consul General to Dubai and the Northern Emirates, Marford Angeles; and Philippine Labor Attache, Atty. John Rio Bautista.
During the meetings, the Enjoy Health team formally introduced their range of products and discussed the potential and opportunities for market expansion in the Middle East, known for leading in various wellness indicators, including topping the charts in wellness tourism.
Other key members of the Enjoy Health team present included Joann Montecajon, Managing Director for UAE, and General Manager Abdullah Abdi. Their discussions with the Philippine officials centered on how Enjoy Health can contribute to the health and wellness sector in the region, leveraging on the strong reputation of Filipino products for quality and innovation.
