Dubai’s preloved fashion scene received a stylish boost as Auntie’s Decluttering Sale: Old Is The New New concluded its successful three-day run from October 3 to 5 at The Apartments Hotel, World Trade Center. The exclusive, appointment-only event brought together fashion enthusiasts, collectors, and sustainable shoppers to rediscover timeless pieces and give luxury items a new lease on life.
The sale featured a curated lineup of participating boutiques, including La Collection De Luxe and Events FZC LLC, TheBagAddict by La Collection De Luxe and Eventz FZC LLC, Peek A Bags Etc, and DLady Boss Luxury Boutique. Each brand showcased a mix of preloved designer bags, clothing, and accessories—bridging high-end style and affordability while promoting mindful consumption.
A hub for fashion and lifestyle innovation
La Collection De Luxe and Events FZC LLC has steadily become a creative force in Dubai’s retail and event landscape. Through its affiliate brand, TheBagAddict, the company has pioneered a hybrid model that combines luxury retail and experiential events. From exclusive pop-ups to wellness gatherings like the Luxe & Wellness Weekend, the brand continues to build a sophisticated community for modern fashion lovers and entrepreneurs.
Its free zone setup enables flexible collaborations that connect brands, designers, and consumers. The success of Old Is The New New further underscored its commitment to sustainability and accessible luxury—a growing trend among Dubai’s stylish consumers.
Empowering preloved and sustainable fashion
Both D’Lady Boss Luxury Boutique and Peek A Bags Etc represented the thriving resale movement within the UAE’s luxury sector. Operating out of Mazaya Shopping Centre, D’Lady Boss is known for its selection of authenticated new and preloved designer items, offering a boutique shopping experience enhanced by online accessibility. Peek A Bags Etc, meanwhile, focused on inclusivity by featuring affordable finds through its strong social media presence, catering to the modern-day conscious shopper.
Together, these Filipino-led and UAE-based entrepreneurs have redefined Dubai’s resale culture—proving that luxury and sustainability can go hand in hand.
