Mherck Dela Cruz Caponpon, a Filipino marketing visionary based in Dubai, has once again earned a coveted spot on Hotelier Middle East’s Marketing Power List 2025, a prestigious ranking that honors 101 of the region’s best hotel marketers.
Representing ME by Meliá Dubai, Mherck stands out for his fusion of creativity, culture, and commercial strategy. It’s the second year in a row that he has been included on the list, a testament to his consistent innovation and impact in the region’s competitive hospitality scene.
“Honoured and grateful to be recognised once again in the Hotelier Middle East Marketing Power List 2025 — among the region’s top 101 marketers, for the second year in a row!” Mherck shared. “This recognition is a reflection of the passion and creativity behind every campaign and moment we bring to life. Here’s to bold ideas, purposeful innovation, and marketing magic in the Middle East. ✨”
Mherck has redefined ME Dubai as a creative hub by spearheading the “Cultural Connection” series, which brings regional artists and visionaries into the spotlight. His strategy has led to high-profile collaborations with global brands like Porsche and HONOR Mobile, and garnered over AED 1 million in PR value through partnerships with Dubai Fashion Week and Al Jalila Foundation.
His efforts resulted in a 20% boost in social engagement, making ME by Meliá one of the city’s most buzzed-about lifestyle hotels.
Earlier this year, Mherck was honored with the Excellence in Creative Visuals Award at The Global Filipino Icon Awards, recognizing his contributions to visual storytelling and marketing.
