Dubai Jewellery Group (DJG) is marking the 30th edition of the Dubai Shopping Festival (DSF) with a remarkable promotion, offering a total of AED 1.5 million in gold prizes. This initiative, running from December 6, 2024, to January 12, 2025, invites shoppers to indulge in premium jewellery purchases while standing a chance to win big.
Shoppers who spend AED 1,500 or more at participating outlets will automatically enter weekly raffle draws. Each week, 1 kilogram of gold will be distributed among 20 winners, with each receiving 1/4 kilogram. The draws will take place on December 13, 20, 27, and January 3 and 12, 2025.
Laila Suhail, Board Member and Chairperson of DJG’s Marketing Committee, highlighted the significance of this campaign, saying: “This milestone DSF edition reflects our vision to make Dubai the global capital of gold and jewellery. Through this promotion, we aim to enhance customer experiences while showcasing Dubai’s vibrant retail landscape.”
Over 85 jewellery brands and 275 retail outlets are participating, offering exclusive deals alongside the raffle prizes. Shoppers can expect:
Up to 50% off on select diamond and pearl jewellery
Reduced making charges (1-5%) on select gold collections, with no deductions on old gold exchanges
Complimentary gifts with specific purchases
For more details, including the list of participating outlets, visit Dubai City of Gold.
