Dubai’s trailblazing basketball team has officially teamed up with global sportswear leader adidas in a four-year sponsorship deal that will see the iconic brand become the club’s official kit provider until the end of the 2027/28 season.
This collaboration marks a significant leap for Dubai Basketball, the first-ever sports franchise from the city, as it continues to make waves in its debut year. As part of the agreement, adidas will provide custom gear for both players and staff, reinforcing the team’s professional image on the international stage.
“adidas is a name that is synonymous with sporting excellence around the world, which is why we are thrilled to be entering this partnership with them in our debut season,” said Dejan Kamenjasevic, General Manager of Dubai Basketball. “Together, we are committed to fostering a love for the game across the UAE and ensuring the future success of Dubai Basketball, both on and off the court.”
Founded in 2023, the club has quickly emerged as a rising force, becoming the first Middle Eastern team to compete in the highly competitive ABA League. With a strong 19-5 win-loss record, Dubai Basketball currently ranks fourth and has secured big wins against top-tier European teams like Partizan Belgrade and Red Star. The club is now on track for EuroLeague qualification—one of the world’s most prestigious basketball competitions, just behind the NBA.
Commenting on the partnership, Bilal Fares, SVP and GM of adidas EMC, shared: “We are thrilled to announce the partnership between adidas and Dubai Basketball, representing a shared vision to elevate the game in the UAE and beyond.”
