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Dubai-based Filipino entrepreneur named franchise owner, director of Miss Universe New Zealand

The return of Miss Universe New Zealand has been met with excitement and anticipation as Filipino entrepreneur and socialite Josh Yugen takes on the role of franchise owner and National Director. With a proven track record of success in the entertainment and fashion industry, Yugen brings a unique perspective and a wealth of experience to the prestigious pageant.

Based in Dubai, the Filipino businessman, Josh Yugen, made his mark in the world of luxury travel and fashion as the owner of XPEDITION Magazine, a publication that features celebrities and personalities such as Urvashi Rautela, Pia Wurtzbach, Catriona Gray, Vice President Sara Duterte, Sadghuru, and Nadia Ferreira. Yugen’s entrepreneurial spirit led him to also establish YUGEN PR, a Dubai-based marketing agency that works with Hollywood and regional celebrities such as Nicole Scherzinger, Alicia Keys, Eva Longoria, and Mariah Carey, as well as Yugen Events, which owns three other Miss Universe franchises in Bahrain, Egypt, and Pakistan.

His experience working with beauty queens and celebrities has prepared him for his new role as the franchise owner and National Director of Miss Universe New Zealand.

“I am honored to be appointed as the new franchise owner and National Director of Miss Universe New Zealand,” said Yugen. “I am excited to bring my passion for empowering women and promoting diversity to this prestigious pageant. I look forward to working with the talented team behind Miss Universe New Zealand to create an unforgettable journey that celebrates the beauty and intelligence of New Zealand women. With my experience in the entertainment and fashion industry, I am confident that we will showcase the best of New Zealand to the world and provide a platform for the next generation of role models and leaders.”

Yugen’s appointment has already generated buzz within the pageant community, with many looking forward to seeing his unique vision and creativity come to life in the upcoming Miss Universe New Zealand competition. Stay tuned for more exciting updates and announcements as Josh Yugen prepares to lead Miss Universe New Zealand into a new era of beauty and empowerment.