Dubai Airports has unveiled the next phase of its accessibility strategy—a renewed 10-year plan to make Dubai International (DXB) and Dubai World Central (DWC) the most inclusive airports globally by 2035.
The strategy emphasizes strengthening existing initiatives, enhancing the guest experience across every stage of travel, and positioning both airports as international leaders in accessible aviation. It is aligned with the UAE’s commitment to the rights of People of Determination (PoD) and Dubai’s vision to become a fully disability-friendly city.
“Our commitment to accessibility is not just a promise; it is a core pillar of our mission to deliver a world-class travel experience for every single guest,” said Majed Al Joker, Chief Operating Officer at Dubai Airports. “By working closely with our partners and, most importantly and for the first time, with the wider People of Determination community, we are transforming the entire airport journey and setting a new global standard for accessible travel.”
The launch coincides with the debut of DXB for All, a public awareness campaign co-created with People of Determination and supported by Dubai Airports’ oneDXB partners. The campaign features six real-life stories capturing the diverse travel experiences of individuals with disabilities—from a child navigating sensory sensitivities to a deaf traveler relying on staff who communicate in sign language, and a guest using tactile pathways for visual guidance.
Expanding on the earlier We All Meet the World Differently initiative introduced in 2022, the campaign calls for a broader cultural shift, urging empathy and understanding beyond physical infrastructure.
“By co-creating this campaign with People of Determination, we are ensuring their voices shape how we design, operate and connect as an airport, not only with our guests, but the wider community we serve,” Al Joker added.
Among those featured are Emirati accessibility advocate Fatma Al Jassim, disability inclusion consultant and Paralympian Jessica Smith, and Dubai mother Yasmin Carey with her son Ellis, who is on the autism spectrum. They are joined by autism and ADHD advocate Layth Kamal, visually impaired ambassador Mohammed Alghafli, and deaf community representative Ahmed Butti.
The initiative brings together Dubai Airports’ oneDXB network—comprising Emirates, flydubai, Dubai Police, GDIFA, Dubai Customs, dnata, Dubai Health, Dubai Duty Free, Serco, and others—to ensure that every guest, regardless of ability, enjoys a seamless travel experience.
Current accessibility services at DXB include the Travel Planner online visual guide, the Sunflower Lanyard for discreet priority access, dedicated wheelchair assistance, sensory-friendly lounges, and hearing loops installed across more than 520 touchpoints.
