The Department of Trade and Industry (DTI) is stepping up efforts to boost Filipino creative talents worldwide, particularly in film and arts, as part of its agenda for 2025.
DTI Secretary Cristina Aldeguer-Roque revealed in an ABS-CBN News report that discussions are ongoing with the Film Academy of the Philippines to strategically introduce Filipino films to international audiences, tailored to regional preferences. She highlighted that horror movies appeal to Indonesian audiences, while Korean viewers prefer bold films similar to Vivamax productions. Other markets favor romantic comedies or classic Filipino series.
Roque identified the main challenge as providing foreign subtitles to make these films accessible internationally. DTI plans to utilize its 29 overseas offices to facilitate entry into regional streaming platforms such as local Netflix services. This strategy will enable direct collaboration between Filipino filmmakers and international distributors.
Independent artists and filmmakers will also be supported to showcase their work abroad. Additionally, Roque mentioned efforts to promote Filipino visual artists and micro, small, and medium enterprises (MSMEs) at international trade shows, ensuring that diverse Filipino talents gain global exposure.
Alongside promoting arts and culture, DTI continues to champion local Filipino products under the “Tatak Pinoy” initiative, aiming to enhance their presence both locally and globally. The department also sees significant potential in expanding halal-certified Filipino products, tapping into the global halal market valued at $4 trillion.
