The Department of Trade and Industry (DTI) is contemplating the suspension or revocation of the business name registration of a Takoyaki store following an April Fool’s Day prank that backfired spectacularly.
The store’s ill-fated prank involved a now-deleted Facebook post enticing followers to tattoo its logo on their foreheads for a supposed prize of P100,000. Assistant Secretary Amanda Nograles condemned the post, labeling it irresponsible and potentially harmful, particularly to vulnerable populations unaware of April Fool’s Day customs.
“We can suspend, revoke, or cancel their registration with the DTI, their business name. Then we can also refer this to the mayor’s office or to the LGU since they are the ones that can revoke a business permit,” Nograles stated.
Nograles emphasized the gravity of inducing self-harm, hinting at possible legal consequences for the store owners. The DTI has escalated the matter to the Cybercrime Investigation and Coordinating Center (CICC) and Meta, Facebook’s parent company, for violating community standards.
In an unexpected turn, the netizen who purportedly accepted the challenge, Ramil Albano, opted not to pursue legal action against the store owner. Albano explained that he chose a livelihood package over the promised cash prize, citing the needs of his family, particularly his youngest son, who has Down syndrome.
Albano’s decision garnered support from various businesses and individuals on social media, offering assistance to his family.
The authenticity of Albano’s forehead tattoo has been called into question, with some speculating it might be old or fake. However, Albano and his tattoo artist maintain its genuineness, asserting that the tattooing took place on April 1, 2024.