Filipino craftsmanship took center stage in Dubai as designers, architects, entrepreneurs, and business leaders gathered for the soft launch of Casa Filipina – Home of Filipino Products at The Melrish Studio in Al Quoz 3.
The event was organized by DMJ Ecospace in partnership with Melrish Studio and Olivia Pearls, with the support of Manila FAME 2025, the Philippine Trade and Investment Center (PTIC), and the Philippine Business Council Dubai & Northern Emirates. It served as a preview of the Philippines’ premier lifestyle and design trade show while spotlighting world-class homegrown brands ready to meet global demand.
PTIC Commissioner Vichael Roaring graced the program, delivering an inspiring message about the upcoming Manila FAME 2025. His presence underscored the Philippine government’s commitment to supporting local artisans and entrepreneurs on the international stage.
DMJ Ecospace Managing Director Marilou Joson introduced the highlights of Manila FAME 2025, emphasizing the significance of becoming a Very Important Buyer (VIB) for businesses seeking exclusive access to premium Filipino products. She unveiled a lineup of distinguished brands, including:
51 All Weather Furniture, the first Philippine furniture company to infuse art into durable outdoor pieces, making every item both functional and artistic.
Prizmic & Brill, celebrated for vintage-inspired trunks, travel bags, and furniture that recall the golden age of travel.
South Sea Veneer, a trusted name for over four decades in sustainable veneers, furniture, and lifestyle products.
Red Slab Pottery from Tarlac, transforming local clay into modern vases, planters, and décor with a strong sustainability ethos.
JB Woodcrafts, known for producing museum-quality European-style classical furniture, from Baroque to Rococo.
The showcase also included sustainable fashion and accessories, such as sneakers crafted from pineapple leaf fibers and bags made from recycled materials, reflecting the Philippines’ growing focus on eco-conscious design.
Meanwhile, Melon Perez, CEO of Olivia Pearls and Melrish Studio, presented the heritage and elegance of Philippine pearls through Olivia Pearls, sharing the cultural and historical significance of the country’s globally admired gem.
Beyond introducing brands, the event highlighted the broader mission of Casa Filipina: to position the Philippines as a leading sourcing hub for sustainable, creative, and globally competitive products. Organizers stressed that this is not just a showcase but a movement to elevate Filipino artistry and heritage to the world stage.
Registration for Manila FAME 2025 as a Very Important Buyer (VIB) remains open until September 15, 2025. Interested buyers may register through the official link: fameplus.com/registration/buyer-registration?ge=dmj.
