The Big Bad Wolf Book sale, in collaboration with the Dubai Culture and Arts Authority (DCAA), is scheduled from March 1 to March 10, 2024, at Sound Stages, Dubai Studio City. Open from 10am to 12 midnight, the event offers free admission and discounts up to 75% on over two million titles across various genres. This literary paradise is especially proud to feature a vast collection of business books, catering to the needs of Dubai’s dynamic business environment.
The sale’s kickoff was marked by a press conference at Al Safa Design and Art Library, highlighted by performances from ‘The Hive’ children’s group. Andrew Yap, Co-Founder of Big Bad Wolf Books, and other key partners expressed their gratitude for the support that has brought back the sale to Dubai for its fourth edition. They emphasized the event’s contribution to the UAE’s creative economy and the national goal of fostering a culture of reading.
Eiman Al Hammadi, from Dubai Culture, reaffirmed the Authority’s commitment to promoting literacy and making the Big Bad Wolf exhibition an annual highlight. The event not only serves as a platform for book lovers but also as a catalyst for cultural and educational growth, aligning with the UAE’s National Literacy Strategy.