A passion for running and community building has the power to inspire and transform lives, creating connections that transcend boundaries. One such inspiring figure is Karl Dela Cruz, a Filipino running coach and the founder of BELONG DXB, a thriving running community in Dubai. From his career milestones to his dedication to uniting people across nationalities and backgrounds, Karl’s journey highlights the impact of perseverance, leadership, and a deep love for the sport.
Karl’s journey began when he moved to Dubai in 2012, a decision that set the stage for a life-changing discovery two years later. “My fitness journey started in 2014, a couple of years after I moved to the UAE. I was at a point where I wanted to make a positive change in my life, and running became my way of letting go of some bad habits,” he shares with The Global Filipino Magazine.
His breakthrough moment came during the 10KM We Run Dubai by Nike, a race he initially hesitated to join. “I had just started running earlier that year—could I do a 10K? But then I thought, ‘Why not? Let’s see what happens,’” Karl recalls. Crossing the finish line was transformative, revealing running’s deeper impact beyond physical fitness. “It became a way to clear my mind, reset my perspective on life, and grow in ways I never expected—not just as a runner, but as a person.”
A role model for Filipino athletes
Karl’s newfound passion quickly evolved into a commitment to represent and elevate his community. As one of the first Filipino pacers in Dubai, he found his stride in empowering others, eventually becoming the first Filipino Nike Coach in the UAE in 2021. Reflecting on this milestone, he says, “It was truly a full-circle moment for me. It wasn’t just about being an athlete anymore—it was about paving the way for others who look like me and come from similar backgrounds to see that they, too, can achieve great things.”
Through his role, the Filipino athlete led a diverse group of athletes in long-term coaching projects, embodying the values of resilience and representation. “Every step I took on the road and every race I joined felt like a small win for my community,” he explains. His journey underscores the power of passion, hard work, and staying authentic to one’s purpose.
The birth of BELONG DXB
In May 2024, amid personal challenges, including the loss of his father and his job, Karl turned adversity into opportunity by founding BELONG DXB, a running community built on inclusivity and connection. Starting with just 15 members, the group has since grown to over 70 participants from various nationalities.
The name “BELONG” was carefully chosen after discussions with close friends. “We envisioned a space where anyone could stay active, connect with others, and feel like they truly belong,” Karl explains. The community’s ethos revolves around celebrating individuality and fostering an environment where members can thrive by being their authentic selves.
BELONG DXB is more than a running club—it embodies the unifying power of community. “We believe in the power of community, and that’s what makes us special,” Karl shares. While the majority of its members are Filipinos, the group actively embraces diversity. “We strive to create a space where differences are celebrated, and we support one another not just in our fitness goals but also in our journeys.”
This sense of camaraderie extends beyond weekly running sessions. Members cheer each other on, share stories, and provide ongoing support that goes far beyond the track. Collaborations with prominent brands like Nike, SALT, and Garmin have further elevated the group’s profile, solidifying its role as a vibrant hub for connection and growth.
Challenges and vision
Building BELONG DXB came with its share of challenges, from conceptualizing its identity to fostering a genuine sense of belonging. “It’s not about fitting into a box—it’s about standing out by being your authentic self,” Karl emphasizes. These experiences have shaped his vision of a dynamic community that celebrates individuality while encouraging collective growth.
For those looking to turn personal passions into meaningful missions, Karl offers heartfelt advice: “Just do it! But when you do, make sure you connect with your core, understand your purpose, and follow your passion. Your core is your reason, your purpose is what drives you, and your passion is the fuel that keeps you going.”
He emphasizes the importance of resilience and authenticity. “Start by identifying what excites you, what truly aligns with your values, because that’s where the magic begins. And don’t shy away from the challenges. They are not roadblocks; they are opportunities for growth and learning.”
A legacy of belonging
Under Karl’s leadership, BELONG DXB continues to thrive as a community that celebrates the Filipino spirit while embracing global diversity. “At BELONG, everyone can find their place and feel truly accepted,” he affirms. Through weekly coaching sessions, brand collaborations, and a shared sense of purpose, the group embodies the ideals of connection, resilience, and the joy of running.
