Balikbayan Store, a pioneering e-commerce platform in the UAE known for its unique offerings to the Filipino community, is thrilled to announce the appointment of Rose Maribel Tumapon as the Assistant Vice President for Service Excellence for Middle East & Asia. This significant appointment marks a new chapter in the company’s commitment to enhancing the shopping experience for Filipinos in the UAE and supporting Overseas Filipino Workers (OFWs) in establishing businesses back home.
Rose Maribel Tumapon, armed with a Masters of Business Administration for Executives, brings not just years of experience but also a profound educational background to the table. Her credentials are further bolstered by her FIDI Degree in Essentials in International Moving, the highest affiliation for moving and relocation, positioning her as an expert in the industry.
With 14 years of robust experience as General Manager at Geometra Worldwide Movers Pte Ltd, Singapore, Tumapon brings a wealth of experience and a track record of transformative leadership to Balikbayan Store. Her appointment is poised to infuse new energy and innovative strategies into the company’s operations. Tumapon’s journey is a narrative of breaking barriers and setting new standards, especially in industries traditionally dominated by male leadership. Her approach aligns seamlessly with the ethos of Balikbayan Store – empowering and facilitating the Filipino community through innovative and accessible retail solutions.
Michelle Guinto, the visionary founder of Balikbayan Store, expressed her enthusiasm for Tumapon’s joining the team and reflected on the origins of their professional relationship.
“We are excited to welcome Rose Maribel Tumapon to our Balikbayan Store family. I met her at the International Movers Association Conference in Florida, USA, back in 2014, and from then on, we developed our confidence and business relationship through exchanging shipments from Singapore to UAE & Singapore to the Philippines through relocation services. Her remarkable journey, profound expertise, and visionary leadership are invaluable assets that align perfectly with our mission. Together, we look forward to setting new benchmarks and further enriching the lives of our compatriots in the UAE and the Philippines,” stated Guinto.
Her expertise is further enriched by extensive training attended in Asia, Europe, Africa, and the USA for FIDI, the global FAIM International accreditation Programme, and a Level 3 certification for Risk Management and implementation. Tumapon’s comprehensive exposure to international markets, coupled with her affiliations with esteemed associations like the International Association of Movers (IAM), Pan American International Mover Association (PAIMA), and Singapore Logistic Association (SLA), solidify her standing as a seasoned professional. Her illustrious career includes managing global shipping and relocation services for top C-level executives of multinational companies and government entities, underscoring her capability to handle high-stake operations with finesse.
Balikbayan Store has carved a unique niche in the e-commerce industry by offering Filipinos in the UAE the convenience of purchasing a diverse range of products, including groceries, home furniture, and appliances, on an installment basis. This innovative approach not only makes gifting and sending pasalubong (homecoming gifts) to loved ones in the Philippines easier but also supports OFWs in building and sustaining small businesses in their homeland.
As the new Assistant Vice President for Service Excellence for Middle East & Asia at Balikbayan Store, Rose Maribel Tumapon is tasked with a strategic mandate to enrich the customer service framework, harmonize operational processes across regions, and ensure the consistent delivery of high-quality products and services. Her extensive 14-year tenure at Geometra equips her with the insights and experience necessary to cultivate excellence in customer interactions, tailor services to meet the diverse needs of the Middle East and Asian markets, and foster strong community relations, thereby fortifying Balikbayan Store’s standing as a leader in e-commerce dedicated to serving the Filipino community abroad.
