Apple Inc. is reportedly adding a new color option, “Desert Titanium,” to its upcoming iPhone 16 Pro lineup. This new shade will join the existing color choices of white, black, gold, and gray. Industry insider Majin Bu shared the update on X, describing “Desert Titanium” as a dark gold with a subtle and deep tone, reminiscent of a previous purple variant.
The addition of this color is one of several anticipated updates to the iPhone 16, which is also rumored to include advanced AI technology and potential camera enhancements. These features are expected to drive significant growth for Apple, with analysts predicting a substantial boost in iPhone sales following the launch. However, some experts caution that while the new model will contribute to Apple’s growth, it may not introduce groundbreaking changes.